Your website is your most cost-effective sales person.
Properly designed and combined with proactive search engine marketing, your website could become the vehicle that delivers 80% of your sales for 20% of the expense and effort.
We can formulate a search engine marketing strategy that fits with your objectives and budget.
Contact us for a free consultation.
Our Certifications And Credentials
MarketMotive
Courses are endorsed by (amongst others):
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Certifications from MarketMotive include:
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Conversion Optimization Master Certification in website conversion optimization strategies. A 3.5 months intensive course taught personally by Bryan Eisenberg of FutureNow fame and author of “Waiting For Your Cat To Bark.” Avinash Kaushik (author “Web Analytics: An Hour A Day”) covered the more mathematical subjects. |
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SEO Practitioner Certification A 3-month course covering SEO fundamentals, best practices, design and architecture, keyword research, SEO copywriting, link building, local search, mobile SEO, and project management. |
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Analytics Practitioner Certification A 3-month course teaching key performance indicators, advanced KPIs, segmentation, Google Analytics features, report generation, internal search analytics, surveys, experimentation, and multi-channel analytics. |
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Social Media Practitioner Certification A 3-month course covering blogging for business, video and YouTube, social news networking, Twitter, Facebook, viral marketing, Flickr, LinkedIn, and online press releases. |
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PPC Practitioner Certification A 3-month course teaching PPC word lists, writing effective ad copy, structuring your account, driving quality traffic, building campaigns, choosing landing pages, advanced bidding strategies, testing, and campaign auditing. |
MarketingExperiments
MarketingExperiments boasts clients such as The New York Times, TheStreet.com, and Johnson & Johnson- with whom they have developed the world’s largest collection of optimization related experiments and case studies.
Completed certifications from MarketingExperiments include:
A rigorous academic introduction to the scientific and statistical principles of experimental test design. Concepts covered include test methodology, test validity, test planning, test metrics, and test intepretation.
Built on the teachings of the previous course, this one introduces proprietary Internet marketing formulas developed over the course of 8 years and many millions of dollars invested by MarketingExperiments partners. More than a dozen case studies are presented in depth along with over 300 pages of actionable information for one’s own optimization projects.
