Social Marketing :: Business-To-Business Telemarketing

Archive for Social Marketing

"After attendance at a major tradeshow, we needed assistance following up on all the inquiries we received. We develop and market high-end Picture Archiving and Communications Systems (PACS) that range in cost anywhere from a few hundred thousand dollars to as much as a million or more dollars per installation. Our customers are sophisticated buyers and would be instantly turned off by a "telemarketing call." CCI's reps successfully carried out this project by approaching the calls in a conversational manner and coming accross as "peers" rather than "telemarketers." For this to work, they had to be completely familiar with our technology. CCI's in-depth training made this possible. Impressed by the performance of CCI's group, we then utilized their services to help us open discussions with decision makers in major HMO's throughout the state of California. We also employed CCI's services to research a potential market segment for some of our lower-end systems. I recommend without hesitation CCI to anyone (except our competitors!) that needs to outsource telemarketing."

Oran Muduroglu
VP Marketing
Cemax/Icon/Imation
A Kodack Company

"I was highly skeptical when CCI first approached me. Our product targets a niche market within a niche industry where an in-depth understanding of the issues is required. However, CCI made a good impression on me and I decided to give it a shot with a trial project. The results were so exciting we decided to continue with additional projects. Not only did CCI bring us up to speed with all our recent inquiries, but also cleaned up our contact database and conducted in-depth interviews with our entire customer base during a version upgrade push. I strongly recommend CCI to any technical company out there that might be considering outsourcing telemarketing."

Carol Lee
President
Varsity Logistics
AS400-based Logistics Software

"We were using a large business-to-business telemarketing company located on the east coast. While the results we got from them were satisfactory, we wanted to try a local company so we could provide on-site training. It was clear from the get-go that CCI's was a different kind of service. Performance statistics improved over our previous vendor by 150% to 200%! CCI's representatives weren't intimidated by technical jargon or high-level contacts. The quality of the data we received was above industry standards. Reports were consistently on time and accurate. CCI's team always met project goals and usually under budget, sometimes by substantial margins. In fact, on a recent project, not only did they resolve 90% of a 5,000 name list but they also came in about $8,000 under budget! Give CCI a try, you won't regret it."

Lee Thompson
VP Marketing
Utopia Technology Partners Ltd.
Help-Desk Software

Archive for Social Marketing

Survey: Are You Gandhi or Machiavelli?

The Question

The Results:

Let Us Help You Achieve Better Results