This Month’s CCI Telemarketing Report

Telemarketing Planning In 4 Easy Steps: Set your telemarketing project on solid footing with this quick-start quide. These basic project-management principles come to us from Sun Tzu’s “The Art Of War.” Topics include:

1. Setting the vision
2. External considerations
3. Choosing the project manager
4. Establishing protocols

This Month’s CCI Telemarketing Webinar

Speak Your Customer’s Language: All too often, marketers rely on their product’s features and benefits to do all the selling for them. In this webinar you will learn how to automate the information gathering process needed to build a value proposition that goes beyond features and benefits. While particularly pertinent to telemarketing script writing, this technique can be applied to any marketing endeavor.