ATTENTION: Telemarketing Managers… If you’re about to start a new B2B campaign or you suspect your current one could be doing better, then let us help you…
“Outsell Your Competition With A No-nonsense, Easy-to-Use, Persuasive Business-to-Business Telemarketing Script- Customized Just For Your Campaign And Your Agents”
Fast turnaround time and affordable price. Your script can be ready for you in less than 5 business days and for less than $500.
Why waste time with a cheap telemarketing script template completely unsuited to your needs or a high-priced copywriter that’s never had to manage a telemarketing team (let alone earn his bones by making tens of thousands of cold calls)?
| Our methods are best suited to campaigns for high-ticket products and services with long sales cycles where your primary contact is a C-level executive. |
An investment in a properly researched, written, and tested CCI B2B telemarketing script will help you:
- Increase Revenues by helping you move through your sales cycle faster than ever before
- Increase Leads by engaging prospects that before would just hang up on your agents without a second thought
- Increase Agent Morale with wording and flow your agents will actually use instead of ditch the moment you turn your back
- Lower Acquisition Cost by reducing the number of unnecessary chasing calls
- Improve Results and increase the predictability of your campaign
- Increase ROI so you can produce campaign reports with bottom-line numbers your CFO will love
Despite what some companies selling pre-written business-to-business telemarketing script templates may tell you, telemarketing scripts need to be forged and tested with live calling.
Having managed hundreds of business-to-business lead generation projects since 1993, we’ve never seen simply switching out company and product names in a script from one client to the next work.
Even telemarketing scripts written by expensive copywriters, some charging as much as $10,000, risk falling flat unless testing is managed by an experienced telemarketing manager.
Most copywriters have no experience managing teams of telemarketing agents. Even if they offer a few free re-writes, do you really want to invest hundreds of telemarketing hours to test their ideas? And, if they aren’t there to see firsthand where the telemarketing scripts are breaking down, how will they know what to fix?
| At CCI, we base our telemarketing scripts not only on our 17 years of experience managing telemarketing campaigns for companies just like yours, but also on purposeful testing managed by senior consultants and conducted by veteran callers. |
The Telemarketing Script Writing Process Broken Down Step By Step:
Before putting pen to paper, we research:
- your industry
- your customers
- your sales process
- your product and service offerings
- the capabilities of your telemarketing agents
- your current performance metrics
- …and more
We make full use of the Internet as a research vehicle. We monitor social media sites and blogs to gather customer language and we study your competitor’s websites to get ideas for selling points. You never know where your best insights will come from.
Uncovery
You will have a few worksheets and questionnaires to complete at first. Once done, we will schedule a telephone consultation to review the answers you provided and to explore fully the logic for your campaign, how best to execute it, and how best to communicate the message you want to convey.
We will then set up Internet “listening stations” to tap in to the online buzz to see if we can pick up customer language and keywords. We will also spy on your competitor’s online marketing efforts to benefit from their efforts and tests.
The point of this is to uncover incentives and language that will compel your prospects to engage with you at whatever state in the buying process they may be in.
Creation
Once we have collected sufficient information, we will create a primary persona and construct a buying narrative.
A persona is a fictional character based on all the preceding research that best reflects what your ideal prospect might look and behave like.
A buying narrative is the path your persona might follow from recognizing the business need, researching options, to selecting a vendor.
This persona will inform how we put together the telemarketing script and any future marketing programs we help you execute.
The script writing process is interactive and iterative. You will have plenty of opportunity to provide ideas and guidance as we write your telemarketing script.
Testing And Revision
We will test your telemarketing script with live calling.
Depending on the scope of the test, we will either have a senior consultant making the calls or have a small team of veteran callers on the phones. The focus is not on call volume, but on team feedback, revisions, and idea testing.
Besides getting an often much improved telemarketing script, many of our clients also get solid leads or even sales from our test calling.
Final Reports
Your final report will contain the tested and completed telemarketing script, recordings of conversations with decision makers you can use for internal training, a breakdown of basic call statistics , an updated prospect list, and recommendations for full project implementation and ongoing optimization.
